PILSNER URQUELL BREWS UP ITS SECOND ANNUAL MASTER HOME BREWER COMPETITION IN NY AND CHICAGO

his July, home brewers in New York and Chicago will be tasked with recreating the world’s original golden beer

 

Winning Home brewers will receive a trip for two to Prague and Plsen and will brew a special batch of Pilsner Urquell with Brew Master Vaclav Berka

 

CHICAGO (APRIL 18, 2012) – Pilsner Urquell, the world’s first golden beer, announced today the return of its Master Home Brewer Competition.  The second annual competition will challenge home brewers in New York and Chicago to recreate the classic Czech-style pilsner. The winning home brewer from each event will not only receive a trip for two to Prague and Plsen, but will also have the  amazing opportunity to brew a special one-time only batch of Pilsner Urquell with the Brew Master, Vaclav Berka.

 

Revered for its importance in the history of beer, Pilsner Urquell will celebrate its 170th birthday later this year. It was Oct. 5, 1842 that Josef Groll brewed the world’s first golden beer and changed the way the world enjoyed beer.  Vaclav Berka, just the sixth Brew Master in the Pilsner Urquell’s history, continues the tradition created by Josef Groll. He will be on hand for the competition again this year.

 

Last year, I experienced firsthand, the passion and expertise shown by many of these very talented home brewers,” Berka said.  “As the popularity of home brewing continues to grow, we expect this year’s competition to be even more spirited. I’m looking forward to judging the competition again this year, and brewing with the winners when they visit the brewery later this fall.”

 

The dates for the 2012 Pilsner Urquell Master Home Brewer Competitions are:

  • New York—Monday, July 23
  • Chicago—Thursday, July 26

 

As was the case with last year’s competition, a panel of experienced judges, including Vaclav Berka, will judge the entered home brews.   Contestants are required to bring three 10 to 14-ounce bottles of their home brew. The judges will select winners based on the following criteria:

  • 75% — Accuracy to style (Czech-style pilsner)
  • 25% — Cleanliness (absence of off flavors)

 

Pilsner Urquell is limiting the competition in each city to the first 75 home brewers who reserve a spot by emailing their name, phone number and competition city to PilsnerUrquelUSA@gmail.com.  PilsnerUrquell will follow up directly with contestants to share the exact time and location of the competitions. More information and official rules are available at Facebook.com/PilsnerUrquellUSA .

 

No purchase necessary. Contestants must be 21 or older, and a legal resident of the United States (except CA). Void in CA and where prohibited by law. Begins at or about 04/18/12 and ends on 07/28/12. Log on to Facebook.com/PilsnerUrquellUSA for entry details and official rules.

 

About Pilsner Urquell

Created in Plzen, Czech Republic in 1842, Pilsner Urquell revolutionized the brewing industry as the world’s first golden beer, creating a new style of beer that became known as pilsner, named after its city of origin.  For more than a century and a half, Pilsner Urquell has been offering discerning beer drinkers a balanced and refreshing beer that has become the standard against which all others are compared.  Nearly 90 percent of the world’s beer is a variation of the original golden beer, making pilsner the most popular beer style in the world and further establishing Pilsner Urquell as a true original.  For more information visit www.pilsnerurquell.com.

 

For more information, contact:

Thomas Ryan                                                                                            

312-496-2970                                                                                            

Thomas.Ryan2@TenthAndBlake.com                                            

 

Jim Furrer

212-994-7559

Jim.Furrer@rfbinder.com